Blitz 1UP

Giving indie developers a boost


Marketing is NOT Evil?

The developers of AaaaaAAaaaAAAaaAAAAaAAAAA!!! (A Reckless Disregard for Gravity) have contributed a great postmortem article to Gamasutra where they discuss all the highs and lows of making their latest game.

As part of the article the Dejobaan Games raise some great points about the often contentious (but in our opinion massively important) issues surrounding the use of marketing as content.

"Say 'marketing' to many people, and it's an evil, filthy thing that you use to force people to buy something they don't need," the creators write. "But to us, it starts with designing an experience that makes people so passionate about that they actually pick up the game and tell all their friends."


One of the most successful features of the game is one in which the player can flip off protestors during his or her descent -- which began as a joke around the office and evolved into a part of the game that gained Dejobaan fans.

They make a great argument that genuine creative ideas are marketable and should be marketed, as that is what will make your game stand out with your audience.

You can read the full postmortem feature here: Source.

Back to News

Latest Comments

  • Be the first to comment on this story.